PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. Strategic acquisitions and partnerships: Puma can explore opportunities to acquire or partner with other companies, including those in complementary industries, to expand its product offerings, distribution channels, and market reach. This segment includes retail stores, such as supermarkets, brand outlets, and discount stores. DEAR SHAREHOLDERS, In 2024, PUMA’s sales increased in a dynamic market environment by 4. Feb 20, 2022 · It has always been extremely competitive and up to date with the latest trends in the distribution network, growing its DTC channels, setting trends on digital media like Tik-Tok or Instagram reels. Fresh from the PUMA Archives, we’re bringing the T7 out of retirement to update the timeless style for modern streetwear. Puma is the third largest sportswear manufacturer in the world. See what the different areas of the company achieved last year. This development was partially offset by operating leverage in other cost areas and favorable currency effects. In addition, PIT is responsible for procurement and supply into the PUMA distribution channels worldwide. We accelerated our growth across all product categories and worldwide despite a volatile market environment. PUMA developed relationships with retail partners and they accounted for 73% of its sales in 2020. Or check out our slip on slides & sandals. The company, which was founded in 1948, distributes its products in more than 120 countries, employs about 11,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. MODEX 2020 Webinar: AbstractIn 2018 PUMA, one of the world’s leading sports brands decided to invest into a new centralized distribution center, located in Germany. 46 billion in 2025 to $789. By sourcing carefully, reviewing manifests, and choosing the right sales channels, buying Puma footwear liquidation pallets can become a reliable and scalable profit strategy in the wholesale and closeout market. This growth was accompanied by a 110 basis point improvement in gross profit margin to 47. Browse a wide selection of PUMA shoes for men, women and kids in a variety of styles at low prices with our Best Price Guarantee. 4%. As part of this partnership, PUMA will create team kit, delivering performance where it matters. 6 billion in 2034, at a CAGR of 6. Consequently, the online retail network is expected to achieve a market share of 31. It Mar 9, 2018 · Distribution strategy in the Marketing strategy of Puma- Puma & Cobra Golf brand is owned by the Puma Group. Aug 1, 2023 · In this article, discover the winning playbook of PUMA marketing strategies & mix as we unravel their iconic campaigns and digital dominance. Shop PUMA for men. For the full year 2024, all regions, product divisions and distribution channels improved currency adjusted sales compared to last year. 8%, currency adjusted, in the fourth quarter. With increased sales through e-commerce, PUMA is investing in multi-channel distribution centres capable of catering to all the channels. This success is thanks to our amazing PUMA Family team and to our great partnerships with athletes, retailers, and suppliers. 88% over the forecast period Distribution Channel Insights The sales of sportswear through sporting goods retailers accounted for a revenue share of 34. 2% and Apparel was up 8. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. 9% in the previous year to 46. Dec 29, 2025 · The global footwear market size is projected to grow from $495. Experience the perfect combination of fashion and function with Puma sneakers for women. Over the years, the brand has made strides in the worlds of football, running, and hip-hop. 59 billion by 2031. Puma also offers several things that are unique to the nation in which the brand is based and are associated with well-known PUMA’s annual report provides all the information about our business performance in 2021. Puma produces goods for lifestyle, fitness, and sports. Product: One of the top manufacturers of athletic wear and gear worldwide is Puma. 24 billion in 2026 is growing at a CAGR of 3. , Nike, Inc. 80% of its sales in 2015 was from the Wholesale channel. It includes the clothing, footwear, and accessories required for sports like football, cricket, golf, badminton, and motorsports. We also built new management These activities are centrally managed by PUMA International Trading GmbH (PIT), the group’s global trading entity, with its head office in the Corporate headquarters in Herzogenaurach (Germany). Marketing Strategy of Puma analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). By consolidating multiple distribution centers into this omni channel hub, Puma aims to boost flexibility and performance for retail and wholesale channels.

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